H&M Canada Vs Forever 21 Canada

By: Usman Mian

Similarities between H&M Canada and Forever 21 Canada:

·         Both showcase trendy fashion

·         Their updated with today’s current fashion trends

·         Use color as basis for majority of their female and male looks as well as their clothes

·         Connect with the younger individuals and older individuals with their fashion sense and looks

·         Showcase fun, trendy, business, casual looks

·         Both are using social media platforms such as Facebook and Twitter as a marketing tool to connect with the online community

·         Always update the consumers online with current promotions, coupons, contests, and sweepstakes on their social media platforms  as well as their website

·         Both do fashion shows for their fall, summer, winter, and spring looks

·         Both are advertised on billboards, television commercials, and newspapers

·         Use celebrities such as David Beckham to promote their brand

Differences between H&M Canada and Forever 21 Canada:

·         H&M Canada does not let Canadian online consumers to shop online

·         Forever 21 Canada allows Canadian online consumers to shop online

·         Both use different marketing tactics

·         Their websites are set up differently

·         They both go on sale with their clothing during different time periods

·         Different mission statements

·         Sponsorships and advertisements to the consumers are different

·         Target different market segments